Before diving into top web design trends, it’s important to understand the technical trends behind them. Staying up-to-date on technical trends helps your site perform better in search engine results and with critical behavioral metrics such as time on page.
Here’s a look at a few items that are top factors going into 2024:
Artificial intelligence and web design
AI is shaping web design trends, revolutionizing eCommerce, and enhancing UX in 2024. With AI, web designers can add personalized suggestions, recommendations, and prompts for each unique user.
Customer service will be supercharged with AI chatbots to help users with inspiration, brainstorming, and questions about the products or services. Lastly, AI use in eCommerce will add a personalized touch to product suggestions based on user behavior.
Page speed and page load times
Google considers page speed a factor in overall page quality. Because of this, beautiful pages that take forever to load may not perform well in the search engine results pages (SERPs).
Mobile-friendly websites
Mobile devices account for around half of all internet traffic, so sites that aren’t mobile-friendly risk alienating half (or more) of their target audiences. Google’s mobile-first initiative means a site that’s not mobile-friendly might not show up in SERPs at all, reducing chances of organic traffic.
Accessible web design
Sites need to be accessible and operable by anyone, so accessibility can be a major ranking factor. AI is making accessibility easier through voice-powered commands and replies. In 2024, pages that don’t account for accessibility issues may not rise high in the page results.
It’s also just good business to ensure your web design works for as many potential consumers as possible.
